B2B Sales Platform · Microsoft Channel Ecosystem

A reseller network,
operating as one.

— Client
Microsoft Channel (via HSV)
— Practice
Design + Engineering
— Sector
Enterprise · Channel
— Engagement
Build partner

HSV is a Microsoft-affiliated initiative whose remit is helping software resellers — VARs, SaaS providers, cloud consultants — operate at scale across North America and Europe.

The reseller layer in any channel ecosystem has the same problem. Ambition is high; the digital infrastructure is spreadsheets, email, and PDFs. Each reseller a small company; collectively, a market.

i. What we were asked

Build the platform that turns a fragmented reseller network into a coordinated GTM engine. Lead prospecting, collateral, campaign management, performance tracking — currently scattered across tools, to be unified into one workflow.

The audience is not one user. It is hundreds of partners across regions and maturity levels, from enterprise-grade resellers to small operations getting started.

i. Setup as the first surface

We started with the moment a reseller signs in for the first time. A conversational setup assistant walks them through onboarding, campaign configuration, and asset generation through a template-first flow. Time to first campaign drops from days to minutes.

ii. Modular tools, one product

Lead prospecting, collateral assembly, drip campaigns, conversion tracking — designed as connected modules with regional and product-specific configuration, not as a stack of bolted-on features.

Microsoft Channel Ecosystem — surface 01
Microsoft Channel Ecosystem — surface 02
Microsoft Channel Ecosystem — surface 04
Microsoft Channel Ecosystem — surface 03
iii. Tiered for maturity

The interface adapts to who the reseller is. Beginners see guided flows. Mid-tier resellers see configurable defaults. Enterprise resellers see the surface area without the scaffolding. One product, three registers.

i. What changed

The platform powered HSV's go-to-market expansion across the US, Canada, Germany, and the UK. Resellers that previously took weeks to launch a campaign were live inside a single sitting. Post-deployment, HSV secured a funding round.

4
Markets the platform
now operates in
Days → Mins
Reseller time
to first campaign
1
Funding round
secured post-launch
— Start here

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