We design the screens a business runs on, and the agreements that make them possible.
Design starts in the room before the brief.
The hardest part of most projects isn't the screen. It's the table.
A CFO, a head of product, a compliance officer, and a head of marketing, all with a view on what the screen should do. We sit in those meetings, run the workshops, and write the documents that turn five opinions into one direction.
Nobody argues with a strategy doc. Everyone argues with a screen.
Once a direction is agreed, we make it visible, quickly, and at the fidelity people can argue with. We move from idea to interface in days, because that is where the real conversation begins.
We measure the work the way the business measures itself.
The analytics, the support tickets, the conversion funnels, the operational metrics. The platforms we design exist to move those numbers, and we stay close enough to the data to know whether they did.
The shape of the work.
Product strategy & discovery.
Defining what the product is, who it is for, and what it does, before it has an interface.
→Platform UX.
End-to-end interface design for products that run regulated work. Trading platforms, tax workflows, wealth portals, internal operating systems.
→Service & workflow design.
The operational layer the platform sits inside, the policies, processes, and roles that decide whether the product can actually ship.
→Design systems.
Component libraries, token systems, and the documentation that lets a larger team design as one.
→Interaction & motion.
How the product behaves over time, transitions, choreography, the rhythm of the interface.
→Content design & product writing.
Information architecture, microcopy, and the editorial decisions that shape how a platform reads.
→AI-native interfaces.
The surfaces where humans and AI share a task, what the system proposes, what the user approves, and how that exchange is structured.
→The team you meet in week one is the team that ships in month nine.
Nihar Tanna
Founder & DirectorRuns every engagement directly, with the practice leads who sit closest to the work. The team you meet first is the team that ships.
Nabhi Shah
Lead Designer · RSDI · New YorkTurns agreed direction into the screens people argue with, fast, at fidelity, inside the client’s own system.
Ankesh Gandhi
UI/UX DesignerCarries a system from first sketch to shipped screen, holding the detail work steady across every handoff.
A category-defining therapy, launched.
The launch system carried a Novo Nordisk therapy through medical and regulatory review, every asset cleared before it shipped. Brand, GTM, and the digital system that carried it live, built as one piece of work.
Proof, not promises.
Three shapes of engagement.
Discovery sprint.
A short, defined first engagement to scope the actual problem. A written direction, and a recommendation on whether and how to proceed. Where ambiguous briefs become workable ones.
Project delivery.
A scoped delivery against a clear brief. A small dedicated team, milestones agreed at the start. Most of our product engagements sit here.
Embedded partner.
For platforms with a long horizon. We work alongside an in-house team on retainer, attend the meetings, hold roadmap reviews, ship in their tools.